Description
With great pleasure I present, Green Strategies: Transforming Innovative Concepts into Sustainability aims to represent new ideas about the hot topic “sustainability”. As more and more people choose to live on Earth, sustainability is a goal. This term’s definitions are debatable and have changed over time, across literature, and in different contexts. The three pillars of sustainability are typically social, economic, and environmental. This book aims to improve the sustainable world by offering fresh viewpoints based on a green attitude to serve as a useful manual for researchers.
In the first chapter, it was tried to present the studies carried out by mentioning the importance of green and sustainable products in this context by mentioning the electric vehicles and charging stations used in the world and in Türkiye, which are included in the Sustainable and Intelligent Transportation Strategy announced within the scope of the European Green Deal. It is believed that the study, which is believed to be a guide for researchers, will fill the gap in this field.
According to the second chapter, the studies conducted in Türkiye have found that farmers use credit without considering the economics of credit use and financial principles, while credit institutions prioritize collateral and maturity practices that will guarantee the credit they provide. In the findings, it is observed that public and private banks do not have a sustainable agricultural credit policy, and the cyclical fluctuations of the economy are effective in this regard.
According to the third one, to achieve sustainable production and management of resources, it is imperative to develop new, safe, low-cost, eco-efficient, and knowledge-based products. These products must support competitiveness and sustainability, while concurrently contributing to the economy through biotechnology. This approach aims to enhance health, increase agricultural and forestry yield and quality, and achieve sustainable improvements in environmental issues. In this context, the objective is to formulate policies for the implementation of innovative, high value-added, production-oriented bioeconomic approaches by protecting natural resources and ensuring their rational use in ensuring the sustainable development of countries.
According to chapter four, the literature emphasizes how green marketing strategies are implemented to ensure long-term consumer trust from global brands to small businesses. In addition, based on the findings obtained from the literature review, it is understood that green marketing strategies not only increase the brand reputation of companies but also make a great contribution to environmental goals, such as reducing carbon emissions and preventing waste.
In the fifth chapter, where the theoretical framework is examined in detail, it is concluded that a greener and more sustainable workflow can be achieved in the aviation sector with the holistic processing of technology, policy, and efficiency measures. Another prediction obtained from the research is the contribution of market-based measures and subsidies to the sustainable aviation transformation in the same way to reduce carbon emissions with global regulations.
In the sixth chapter, agricultural wastes and/or by-products used in the production of building materials are analysed. The results of the studies on the evaluation of these items are promising. Agricultural wastes and by-products can be used as reinforcement material in conventional concrete and mortars, in the production of insulation materials, in the production of lightweight concrete, and soil-based composites.
The seventh chapter provides businesses with a comprehensive approach to guide them towards a sustainable and agile future, offering strategic recommendations on how challenges encountered in this process can be turned into opportunities. Such a transformation aims not only for environmental and economic success but also for societal contributions.
This book aspires to present new ideas linking green approaches about sustainability in many areas. The valuable authors are dedicated to impacting the literature to fill the gap of green ideas and transform innovative approaches.
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